Tuesday, January 3, 2012

The Republican Primary: Scoring the Candidates

As the Republican Primaries get underway with the Iowa Caucuses having started a little over two hours ago, those of us at PROskore thought it would be fun to calculate the professional reputation scores (i.e. PROskore) for each of the seven presidential hopefuls.

Although these scores have no relevance on the actual outcome of the primaries, we were curious to see how the candidates overall scores measure up to one another.  Plus, it's a great opportunity to breakdown how our scoring algorithm works by measuring: 1) Social Media Influence (Facebook Followers + Twitter Followers, etc.)   2) Professional Background (Educational Achievements + Work Experience, etc.).

Based on each of these two factors, Ron Paul has the highest PROskore followed by Newt Gingrich, and Mitt Romney.  Their impressive professional backgrounds and educational experiences combined with their overall social media popularity is what helped propel them to the top of the list.

It will be interesting to see in the coming weeks what correlation (if any) there is between a candidates PROskore and their success in the primaries.Check out the breakdown of each of the candidates with a link to their PROskore profiles, below:


The Tale of the Tape:

Twitter Followers:  150,000
Facebook Followers:  675,000
YouTube Views:  36,000,000
LinkedIn Connections:   500+
Google+ Followers:  107,000
Highest Degree Earned: M.D. from Duke University
Earned Extra Points for.... Serving in the Armed Forces
Klout Score:  75

PROskore = 95
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Twitter Followers:  1,385,000
Facebook Followers:  224,000
YouTube Views:  6,300,000 
LinkedIn Connections:   500+
Google+ Followers:  63,000
Highest Degree Earned:  Doctorate in History, Tulane University
Earned Extra Points for... Becoming Speaker of the House
Klout Score:  78

PROskore = 91
---------------
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Twitter Followers:  220,000
Facebook Followers:  1,267,000
YouTube Views:  6,700
LinkedIn Connections:   No LinkedIn Profile
Google+ Followers:  4,300
Highest Degree Earned:  MBA from Harvard University
Earned Extra Points for... Elected as Governor of Massachusetts
Klout Score:  78

PROskore = 82
---------------
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Twitter Followers:  112,000
Facebook Followers:  180,000
YouTube Views:  13,000,000
LinkedIn Connections:   500+
Google+ Followers:  2,971
Highest Degree Earned:  Bachelors in Animal Science from Texas A&M
Earned Extra Points for... Elected as Governor of Texas
Klout Score:  74

PROskore = 81
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Twitter Followers:  67,000
Facebook Followers:  31,000
YouTube Views:  635,000
LinkedIn Connections:   No LinkedIn Profile
Google+ Followers:  1,200
Highest Degree Earned:  Bachelors in International Politics from University of Pennsylvania
Earned Extra Points for... Elected as Governor of Utah
Klout Score:  70

PROskore = 69
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Twitter Followers:  36,000
Facebook Followers:  460,000
YouTube Views:  1,400,000
LinkedIn Connections:   No LinkedIn Profile
Google+ Followers:  No Google+ Profile 
Highest Degree Earned:  Juris Doctorate from Oral Roberts University
Earned Extra Points for... Elected as U.S. Congresswoman
Klout Score:  68

PROskore = 66
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Twitter Followers:  53,000
Facebook Followers:  42,000
YouTube Views:  43,000
LinkedIn Connections:   350
Google+ Followers:  No Google+ Profile
Highest Degree Earned:  Juris Doctorate from Dickinson College
Earned Extra Points for... Elected as United States Senator
Klout Score:  70

PROskore = 63
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