Wednesday, March 21, 2012

Would You Rather Be Liked Or Be President?

Over the past few months we've been following the professional reputation scores (i.e. PROskore's) of each candidate vying for the Republican nomination for President of the United States.  In early January we analyzed the social media influence and professional experience of each of the seven candidates in an effort to better understand the affect social media has on determining the success of a candidate and outcome of the overall election.

In recent weeks, the field has narrowed from seven to four (and now possibly two) candidates. As the field has gotten smaller, media coverage has intensified. By all estimates, over $75 million has been spent collectively by the candidates and their respective PAC's for advertising and organization (staff, etc).   The flood of money entering politics has many people concerned that elections are now simply 'bought' by those with the most resources.  In other words, it's not so much about the electorate actually liking a candidate as much as their being influenced to not like another candidate.

Such a trend got us thinking...  If candidates can buy votes, can they also buy 'Likes'?   And if so, what's the cost?  

We decided to find out.  Using our previous PROskore analysis of each candidate, we determined the average cost per 'Like' across the three major social networks (Facebook, Twitter, and Google+).   To do this we took the total number of Fans and Followers (i.e. 'Likes)  among Twitter, Facebook and Google+ as of March 21st... and subtracted them from their original number of 'Likes' as on January 3rd, around the time when the primaries began.  We then took the difference between those two numbers and divided them from the overall money spent by each campaign (including PAC's, etc.) during that same time period.  The result is an estimate on the average cost per 'Like'.

                                                   1/3/12                          3/21/12     
Mitt Romney                                                  

Twitter Followers:                           220,000                        386,000
Facebook Fans:                          1,267,000                     1,540,000
YouTube Views:                                                             5,794,000
LinkedIn Connections:  
Google+ Followers:                           4,300                         365,000
Total Campaign Spend                                                 $46,000,000
$ per Vote                                                                          $12.70
$ per "Like"                                                                       $57.52

Rick Santorum

Twitter Followers:                           53,000                         175,000
Facebook Fans:                             42,000                         184,000
YouTube Views:                             43,000                      2,300,000
LinkedIn Connections:                         350                               357
Google+ Followers:                                                               3,500
Total Campaign Spend                                                  $7,500,000
$ per Vote                                                                            $3.01
$ per "Like"                                                                       $28.25

Newt Gingrich

Twitter Followers:                        1,385,000                       1,450,000
Facebook Fans:                             224,000                         296,000  
YouTube Views:                          6,300,000                       9,580,000
LinkedIn Connections:                         500+                              500+
Google+ Followers:                          63,000                           63,046
Total Campaign Spend                                                  $10,100,000
$ per Vote                                                                              $4.78
$ per "Like"                                                                        $73.72

Ron Paul

Twitter Followers:                          150,000                          267,000
Facebook Fans:                            675,000                          917,000
YouTube Views:                        36,000,000                     47,367,000
LinkedIn Connections:                        500+                              500+
Google+ Followers:                       107,000                          190,100
Total Campaign Spend                                                    $7,700,000
$ per Vote                                                                             $6.33
$ per "Like"                                                                        $17.41

As you can see, it essentially costs each candidate significantly more money to convince an average voter to 'Like' them than it does to actually vote for them.   For example, Mitt Romney spends 5x more money to get someone to Like him than he does to get them to vote for him.  Gingrich 15x more... Santorum 9x more.  Ron Paul seems to have the least problem getting people to Like him with only 3x more spent on 'Likes' than votes.

This reminds me of a scene from the movie 'Bronx Tale' where the mafia boss is asked whether it's better to be loved or feared.  He answers feared, because "fear lasts longer than love".

Would You Rather Be Liked Or Be President?

Using the fear vs. love analogy...  I would argue that a 'Like' on social media is ultimately more valuable than a Vote (unless of course you win the election).  My reasoning:  a 'Like' lasts longer than a vote.

Think about it.  Each time a person 'Likes' a candidate on social media, they're giving them permission to continue the conversation beyond the election cycle.  In other words, it creates a long-term opportunity for candidates to market themselves, their books, their speaking engagements, future candidacies...  And best of all, the audience is paid for. A Vote on the other hand, offers little value to a candidate beyond the day of the election.

In this sense, it's easy to understand why it's costing candidates more to earn 'Likes' than it does to earn 'Votes'.  For most candidates, the 'Likes' are going to be more valuable over the long-term.  Just ask Ron Paul after he sells a million copies of his book at $40 a pop to his 1 Million Facebook Fans.


Tuesday, March 13, 2012

Skoring the NCAA Tournament

The madness of March is upon us. The NCAA tournament field of 68 teams (don't forget the "First Four"play-in games) has been revealed. If you're like me, you've entered into an office pool and have begun making predictions about who will advance to the Final Four and ultimately win the championship.
Everyone has their own way of filling out their brackets.  Some choose to play it safe and stick with the higher seeds throughout most of the tournament.  Others throw in a couple of upsets, particularly the ever popular 5 vs. 12 match-ups in round one... while some follow the odds makers predictions. 
This year we thought we would have a little fun and score each head coach using the PROskore algorithm for measuring professional reputation. To determine each coaches PROskore we tweaked our algorithm a little to weigh Twitter* more heavily in how we measure social influence.  Additionally, we awarded more professional reputation points to coaches who have had prior success in the tournament.   Which leads us to this question:

"Does having strong social influence and professional reputation
predict tournament success?

We'll see.  After scoring all 68 coaches (see below) and determining winners based on tournament seedings, the PROskore Final Four includes:  John Calipari (University of Kentucky), Tom Izzo (Michigan State University), Bob Huggins (West Virginia University) and Bill Self (University of Kansas).  Two of which are #1 seeds heading into the tourney (UK & MSU), while the others are seeded #2 (KU) and #10 (WVU) respectively.

Before revealing our winner, consider this:  John Calipari has over 1 Million followers on Twitter.  His next closest competitor has 67,000 (Billy Donovan - University of Florida). Calipari is just as dominant on Facebook with nearly 340,000 Fans.  His closest competitor has 26,000 (Izzo).  His blog ( is also one of the most read of any college coach regardless of sport.  He (or his PR team at UK) are leveraging social media like no other.

On the professional front, Calipari did well enough to maintain the highest score, but was out scored professionally by the likes of Billy Donovan, Tom Izzo, Roy Williams, Jim Boeheim... all of whom generated the maximum number of points possible for having won championships in years past (Note:  Calipari has not won a title).  Some (like Donovan) received additional points for having won multiple titles.  
Also worth mentioning are the low scores by perennial powerhouse coaches such as Roy Williams (UNC), Rick Barnes (TEX), Thad Matta (OSU).  Although they earned points for professional reputation, they earned close to zero points for social media influence. 
All that being said, PROskore predicts the Division I Men's Basketball champion will be:
Final Score:
Cats (Calipari) 90 - Jayhawks (Self) 64

  • To see how each coach scored on Facebook and Twitter view our spreadsheet 
  • To view the PROskore of all of the coaches scroll down.

Let the Madness Begin...
PROskore of all 64 Tournament Head Coaches
  1. John Calipari (UK) - 90
  2. Tom Izzo (MSU) - 80
  3. Mike Krzyzewski (DUKE) - 65
  4. Billy Donovan (UF) - 65
  5. Bill Self (KU) - 64
  6. Bob Huggins (WVU) - 60
  7. Tom Crean (IU) - 58
  8. Jim Boeheim (SYR) - 55
  9. Frank Martin (KSU) - 52
  10. Jim Beilein (MICH) - 52
  11. Jim Calhoun (UCONN) - 52
  12. Fred Hoiberg (ISU) - 50
  13. Rick Pitino (LOU) - 50
  14. Shaka Smart (VCU) - 50
  15. Ray McCallum (DET) - 49
  16. Mark Gottfried (NCST) 49
  17. Mike Brey (ND) - 44
  18. Chris Mack (XAV) - 43
  19. Mick Cronin (CIN) - 42
  20. Greg McDermott (CREI) - 41
  21. John Groce (OHIO) - 41
  22. Leonard Hamilton (FSU) - 40
  23. Roy Williams (UNC) - 40
  24. Dave Rice (UNLV) - 39
  25. Thad Matta (OSU) - 38
  26. Steve Prohm (MURR) - 37
  27. Mark Few (GONZ) - 35
  28. Rick Majerus (SLU) - 35
  29. Steve Alford (UNM) - 35
  30. Frank Haith (MIZZ) - 34
  31. Bo Ryan (WIS) - 33
  32. Scott Drew (BAY) - 32
  33. Matt Painter (PUR) - 32
  34. Wayne Tinkle (MONT) - 31
  35. Stan Heath (USF) - 31
  36. Tim Miles (CSU) - 30
  37. Dan Monson (LBSU) - 30
  38. Steve Fisher (SDSU) - 30
  39. Rick Barnes (TEX) - 30
  40. Dave Rose (BYU) - 29
  41. Bob McKillip (DAV) - 29
  42. Tommy Amaker (HARV) - 29
  43. Buzz WIlliams (MARQ) - 29
  44. Kevin Stallings (VAN) - 28
  45. Josh Pastner (MEM) - 27
  46. Tony Cardoza (TEM) - 27
  47. John Becker (UVM) - 27
  48. Anthony Grant (ALA) - 26
  49. John Thompson III (GTWN) - 26
  50. Rick Byrd (BEL) - 25
  51. Tad Boyle (COL) - 25
  52. Jimmy Patsos (LMD) - 25
  53. Murray Goodman (LEH) - 25
  54. Jim Ferry (LIU) - 25
  55. Marvin Menzies (NMSU) - 25
  56. Anthony Evans ((NORF) - 25
  57. Mark Schmidt (SBON) - 25
  58. Randy Bennett (SMC) - 25
  59. Eddie Biedenbach (UNCA) - 25
  60. Larry Eustachy (USM) - 25
  61. Tony Bennett (UVA) - 25
  62. Greg Marshall (WICH) - 25
  63. Ray Harper (WKU) - 25
  64. Tim Cluess (IONA) - 25

*Twitter is far and away the most popular social media platform used by NCAA coaches.  Very few use Facebook while virtually none use LinkedIn.

Thursday, March 1, 2012

PROskore Power Rankings - Social Media Consultants

One of the primary benefits of the PROskore scoring system in the context of online business networking is the ability for our members to quickly filter search results across a number of variables including: Industry, Geography, Needs, Wants, Affiliations, Education, Keywords, and more.

In this sense, PROskore makes the networking experience more efficient by allowing you to focus your energy on people that have real potential either because they 1). are engaged  2). they have influence 3). have what you need (and vice versa).  Over the next few weeks, we will be demonstrating our search capabilities by showcasing a variety of Top 25 Rankings across each of these variables.  For our first ranking we've chosen to highlight the Top 25 Independent Social Media Consultants currently found on PROskore.   Note:  We've also added a sub-set of this list to demonstrate the ability to search across two variables: Industry and Geography.

The Top 25 Social Media Consultants on PROskore:

Adam Justice from Elkhorn MediaAdam Justice
Elkhorn Media
New York NY USA
Shane Barker from ShaneBarker.comShane Barker
Sacramento CA USA
Carece Slaughter from Carece H Slaughter. LLCCarece Slaughter
Carece H Slaughter. LLC
Dick Raman from BrandReact, Inc.Dick Raman
BrandReact, Inc.
John Zajaros from The Ultimate Internet ImageJohn Zajaros
The Ultimate Internet Image
Cleveland OH USA
Lucas Wyrsch from Swiss Business ClubLucas Wyrsch
Swiss Business Club
Zollikerberg CH
Amanda Hill from The Social Media CafeAmanda Hill
The Social Media Cafe
Raymond Morin from RAYMOND MORIN, freelanceRaymond Morin
RAYMOND MORIN, freelance
Montreal CA
Chris Tompkins from Go! Media International, LLCChris Tompkins
Go! Media International, LLC
Seminole FL USA
Jason Yormark from Strategies 360Jason Yormark
Strategies 360
Seattle WA USA
Lou Unkeless from WSI MarketBuildersLou Unkeless
WSI MarketBuilders
Sacramento CA USA
Phyllis Zimbler Miller from Miller Mosaic, LLCPhyllis Zimbler Miller
Miller Mosaic, LLC
Beverly Hills CA USA
Josh Harcus from SayItSocialJosh Harcus
Wilmington NC USA
Mick Say from Online Marketing AcademyMick Say
Online Marketing Academy
Canterbury UK
Michael Q Todd from YabbaMichael Q Todd
Yacine Baroudi from FasTakeYacine Baroudi
San Diego CA USA
Fred McMurray from Mediavine MarketingFred McMurray
Mediavine Marketing
Chicago IL USA
Justice Mitchell from Big Block Studios, Inc.Justice Mitchell
Big Block Studios, Inc.
Orlando FL USA
Stacie Connerty from The Divine Miss MommyStacie Connerty
The Divine Miss Mommy
Atlanta GA USA
Phil Lauterjung from Integrated LeadGen ResultsPhil Lauterjung
Integrated LeadGen Results
Mission Viejo CA USA
Christian Masson from The Networker - Le r├ęseauteurChristian Masson
The Networker - Le r├ęseauteur
Laval CA
Anise Smith from Anise Smith MarketingAnise Smith
Anise Smith Marketing
Peter Masters MCIM from MarketingM8Peter Masters MCIM
Nakeva Corothers from Nakeva NetworkNakeva Corothers
Nakeva Network
Germantown MD USA
janet fouts from Tatu Digital Mediajanet fouts
Tatu Digital Media
San Jose CA USA

The Top 5 Social Media Consultants in New York City:

Ted Rubin from Collective BiasTed Rubin
Collective Bias
New York NY USA
Marc Lefton from Half FictionMarc Lefton
Half Fiction
New York NY USA
Dave Kerpen from Dave Kerpen
Likeable Media
New York NY USA
Stephanie Schwab from Crackerjack MarketingStephanie Schwab
Crackerjack Marketing
New York NY USA
Gary J. Nix from the n3p media groupGary J. Nix
the n3p media group
New York NY USA
Thousands of new members are joining PROskore each week.  Be sure to login regularly to check your leads and discover new opportunities to connect with people who have a solid reputation and the ability to help you spread the word about your business (i.e. influence).

Begin Your Search Now >>
(Note:  You may need to login)

Good Luck!