My biggest memory of Social Media Week however will be the emergence of Jeremy Lin as an NBA superstar and global icon. He's literally all anyone in New York (and around the world) has been talking about. Twitter and other social networks are awash in Lin-sanity. According to General Sentiment, Lin generated nearly 3 million mentions on Twitter in less than one week. Think about it... that's an increase of 3 million Lin mentions from the week before (i.e. he basically had none!).
No other athlete has ever illustrated the power of social media so quickly. Not Tebow, Lebron, Brady... In other words, Lin is the poster boy for Social Media Week in New York City. It was great to be there when it happened.
Okay, so we know Lin is lighting up NBA scoreboards. But how does he fare on the PRO skoreboard? I thought you'd never ask. :)
|View Jeremy Lin's PROskore profile here|
Lin By The Numbers:
Twitter Followers: 400,000
Facebook Fans: 700,000
YouTube Views: 4,600,000
LinkedIn Connections: 49 (there's discrepancy over whether the profile is actually Lin's)
Google+ Followers: NA
Highest Degree Earned: Bachelors in Economics (Harvard)
Work Experience: Point Guard for the New York Knicks
Earned Extra Points For: Dropping 38 on Kobe and the Lakers
Klout Score: 83
PROskore = 79
For more information about the impact Lin is having on social media check out: http://www.npr.org/2012/02/15/146955598/lin-vs-tebow